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Organic SEO

SEO stands for “search Engine Optimization” which simply is the process of making your web site as “find-able” as possible on the search engines.   

Say your business is “jubilee cafe and catering, in Plymouth, MA” , To get the 1 spot on Google for “jubilee cafe and catering, in Plymouth, MA” would be easy. But what if your future client is searching Google for: “catering company in MA”. It’s a little harder now because your site needs to compete with all the other caterers that have their sites optimized.

You might ask “well why don’t you just put “caterer ma” in my meta-keyword tag a thousand times. The major search engines have figured that trick out a long time ago. Most search engines look right over those tags and your site ranking might even get you penalized or banned for trying to trick them. Google can read your page and decide if it’s good natural text that is meaningful to a human or if it’s written just for the search engines.

There’s a lot of factors that effect your ranking, this is a partial list:

  1. It’s good content that is at the heart of optimizing your pages.
  2. Inbound links – good quality inbound links help search engines decide if your page is important. What is a considered a “good quality link?”  When people find valuable information on your site and start linking to it, like a  news story in the local newspaer. Getting listed in relevant directories such as YAHOO!, Google, MSN, dmoz.org are good inbound links.
  3. Underlying code – There are some opportunities to optimize your page’s code that should be taken advantage of, but not in an over the top way. Ex.-Kewords, Page Descriptions, etc.
  4. Again content is key!!

Is there any SEO included in the cost of my web site? YES!

We’ll include what is called “Basic SEO”. This will include the following:

  1. Set the site up for Google Analytics.
  2. Optimize the pages for the most obvious of terms (bold them, repeat them, use heading tags and add them to the keywords).
  3. Add ALT tags (Alternative text description for images, the text that displays before the image is loaded ) to pictures and graphics.

A basic organic SEO with your web design it’s hard to say that it will make you competitive with other sites. There’s no guarantee that basic services can make you rank up there with competitors that have highly optimized sites.

PPC Campaigns

We can help you with a Google or YAHOO!  PPC campaign if you like. Here’s some information about what PPC is: PPC stands for Pay Per click. It is a paid form of advertising where your cost is determined on a per click basis. It’s a great way to get more immediate results, although it still takes constant fine tuning to get the most profitable campaigns. YAHOO! and Google own the majority of top search engines, they feed the info to the smaller search engines so advertising with them should give you better exposure on most top search engines.

YAHOO! Sponsored Search is an effective Internet marketing tactic that puts your business in front of interested customers.

Here’s how it works:

  1. A searcher types one of your keywords into a Yahoo!-powered search box.
  2. Your ads appear in the highlighted sections on the search results page.
  3. When your ad is clicked, it directs the searcher to your web site.
  4. You pay only when your ads are clicked.

Advantages to this type of system:

  1. You control costs on a maximum “per day spend” basis.
  2. You get very quick returns on how certain key phrases fair in Google
  3. You can target the display of your ad to geographical regions if your product or service has a regional appeal.
  4. It can provide more feedback on what are the best key phrases to optimize your site for.